UX Issue
UI / UX Design
Design That Users Love
to Use
We research, wireframe, prototype, and test so by the time pixels hit the screen, every decision is backed by data. The result is interfaces that convert, retain, and delight.
340%Avg. Conversion Lift
$100Return per $1 UX spend
88%Users do not return after bad UX
15 daysFirst prototype delivery
Sound familiar?
Bad UX is a silent revenue killer
Users usually don’t complain when the experience is broken. They just leave, stop converting, and never come back.
ClarityConversionRetention
UX Issue
Drop-off at every stage
UX Issue
The product feels confusing
UX Issue
You ship the wrong features
UX Issue
Design and dev feel disconnected
UX Issue
Mobile hurts conversions
The Fundamentals
UI vs UX — What's the Difference?
Most people use the terms interchangeably. They're not the same — and knowing the difference changes how you build products.
UI — User Interface
The look, feel & visual layer
UI Design is everything a user sees and touches: typography, colour, spacing, buttons, icons, micro-animations, and visual hierarchy. It's the craft of making something look polished and feel premium.
- Visual design & brand consistency
- Component & design system creation
- Responsive layouts (mobile, tablet, desktop)
- Micro-interactions & animation specs
Visual design & brand consistency
Component & design system creation
Responsive layouts (mobile, tablet, desktop)
Micro-interactions & animation specs
UX — User Experience
The logic, flow & human layer
UX Design is the invisible architecture behind a great product. It's about understanding how real people think, where they get stuck, and designing flows that feel effortless — even when the underlying system is complex.
- User research & interviews
- Wireframing & information architecture
- Prototype testing & iteration
- Journey mapping & persona development
User research & interviews
Wireframing & information architecture
Prototype testing & iteration
Journey mapping & persona development
Why Both Matter
Beautiful + functional = conversion
UI without UX is a pretty car with no engine. UX without UI is a functional car that nobody wants to drive. Great products need both — and they need to be designed together, not bolted on as an afterthought.
- Users trust visual quality in 0.05 seconds
- Poor UX costs 10× more to fix post-launch
- Good UX can lift conversion by 200–400%
- Design systems cut dev time by up to 47%
UI
Visual Layer
UX
Logic Layer
What We Deliver
Every Service You Need Under One Roof
From day-one research to production-ready design systems, we cover the full UI/UX scope.
User Research
Interviews, surveys, and behavioural analysis to understand what your users actually want — not what you think they want.
UX Audit
We analyse your existing product, identify every conversion killer, and deliver a prioritised list of UX improvements.
Wireframing
Low-fidelity blueprints that define the structure, hierarchy, and logic of every screen before any visual design begins.
High-Fidelity UI Design
Pixel-perfect Figma designs with a full component library, typography system, and brand-consistent visual language.
Interactive Prototypes
Clickable, animated prototypes in Figma or Framer that look and feel like the real product — for testing and stakeholder sign-off.
Usability Testing
Real users, real tasks, real feedback. We test prototypes before a single line of code is written to eliminate guesswork.
Design Systems
A scalable component library in Figma that keeps your product visually consistent and cuts development time by up to 47%.
User Personas & Journeys
Data-backed personas and end-to-end journey maps that give your whole team a shared understanding of who you're designing for.
Mobile App UI
Native iOS and Android UI following platform guidelines, adapted to your brand. Every thumb zone, every gesture, considered.
Dashboard & SaaS UI
Complex data, made clear. We specialise in B2B SaaS and analytics dashboards where clarity and hierarchy are everything.
Dev Handoff
Complete Figma files with annotated specs, spacing tokens, component states, and a short video walkthrough for your dev team.
Ongoing Design Retainer
Continue improving your product post-launch with a dedicated design resource — no hiring, no onboarding, just results.
12 services. One team. Delivered with Figma source files.
Double Diamond Process
How We Turn Research Into Results
A rigorous 5-stage process that eliminates guesswork. Every decision is validated before we move to the next stage.
Discover — Days 1–3
Discover Stage
We go deep before we design anything. Stakeholder interviews, competitor teardowns, analytics review, and user research to understand the real problem.
💡 Key insight
“We interview 5–8 real users before touching Figma.”
Deliverables
Research brief
Competitor analysis
User interview findings
Analytics audit
Design Toolstack
Industry-Standard Tools, Expert Hands
We use the same tools as Airbnb, Spotify, and Google's design teams — and we know all the shortcuts.
Figma
Primary Design Tool
Every UI and component we create lives in Figma. You get full ownership of the source file.
Framer
Prototyping
High-fidelity animated prototypes that look and feel like the live product.
Maze
Usability Testing
Remote unmoderated user testing that generates quantitative UX insights fast.
Hotjar
Behaviour Analytics
Heatmaps, session recordings, and funnel analysis on your existing product.
Notion
Research Docs
All research findings, personas, and UX docs delivered in a shared Notion workspace.
Zeroheight
Design System Docs
Living design system documentation that your dev team can reference in real time.
Lottie
Micro-animations
Lightweight JSON animations for delightful micro-interactions — no performance hit.
Whimsical
Wireframing
Fast, collaborative wireframes and flowcharts for rapid lo-fi iteration.
You get full ownership of all Figma source files at project completion — no vendor lock-in, ever.
Case Studies
UX Problems We Solved With Data
Every project below started with a real UX problem. Here's how research-led design solved it.
SaaS Redesign
B2B SaaS
FlowMetrics
Onboarding Redesign Doubles Activation Rate
FlowMetrics' onboarding flow had a 34% completion rate. We ran 12 user interviews, redesigned the entire 7-step flow into 3 contextual steps, and reduced time-to-value from 8 minutes to 90 seconds.
+112%34% → 72%Onboarding Completion
−81%8min → 90sTime to First Value
−58%week-over-weekSupport Tickets
+44%from 51% to 73%30-day Retention
User ResearchUX DesignPrototype Testing
E-Commerce UX
E-Commerce
NorthBay Outdoor
Checkout Redesign Recovers $2.3M in Lost Revenue
Their checkout had 67% cart abandonment. After a heatmap audit and 8 usability sessions, we redesigned the 6-step checkout as a single-page flow with trust signals, address autocomplete, and 3 payment options surfaced upfront.
−38%67% → 29%Cart Abandonment
$2.3MannualisedRevenue Recovered
−52%4.2min → 2minCheckout Time
+89%YoYMobile Conversion
UX AuditUsability TestingUI Design
Dashboard UI
Data / SaaS
Lens Analytics
Analytics Platform Sees 3× Faster Task Completion
Power users were spending 11 minutes on average to complete core reporting tasks. We redesigned the dashboard IA, built a new filter system, and shipped a full design system that halved the dev team's component-building time.
−68%11min → 3.5minTask Completion Time
+41pts52 → 93 / 100User Satisfaction (SUS)
−47%via design systemDev Component Time
+220%new reports usedFeature Adoption
Design SystemDashboard UIUser Research
Pricing
Clear Pricing. Measurable ROI.
Every $1 invested in UX returns $100. These packages are structured to deliver measurable results — not just pretty screens.
UX Audit
$1,200
one-time
For products with existing UI that needs fixing — fast.
Delivery: 5 days
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing
- Design system
- Figma source files
- Dev handoff package
Most Popular
Product Design
$4,800
one-time
End-to-end UI/UX for new products or full redesigns.
Delivery: 4 weeks
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing (5 users)
- Design system
- Figma source files
- Dev handoff package
Design System
Custom
tailored quote
Full design system + ongoing design partnership.
Delivery: 6–8 weeks
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing (unlimited)
- Design system
- Figma source files
- Dev handoff package
Not sure which is right? Start with a free 30-minute design audit call.
FAQ
UI Design Questions
Everything you need to know about our UI design services.
CheetahNova UI design services include modern interface design, responsive layouts, visual hierarchy, component planning, design systems, conversion-focused sections and clean user interface structures for websites, dashboards and digital products.
UI Design
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